What will the Develon re-brand mean for existing and future users of Develon machinery? It has been announced that Hyundai Develon Infracore is rebranding its line of construction equipment to Develon. The familiar orange machines will keep their nomenclature, but the Develon decals are no more. The short answer is the same quality and performance of machinery that Develon have bult their reputation on, but under a different name.
Develon, pronounced de-VEL-on, is derived from “Develop Onward,” said Todd Roecker, VP growth initiatives. The name on the machines is the only major change customers will see. The color scheme, nomenclature (DL/DX/DA), decal locations, and the slogan “Powered by Innovation” will not change, Roecker said.
“We are rich in history, and there is a lot we are proud of and we want to protect that,” he said at the global launch of the new brand in Las Vegas, Nevada. “We didn’t want a radical change and lose that momentum that so many of us and our dealers have accomplished. We want to protect the lineage and success that they’ve had.”
The first rebranded machines will be produced in Korea in March and land in North America in the second quarter. Existing dealer stock will have available new decals for those who want to rebrand. By the end of the year, Roecker said, all machines will sport the new Develon brand. The brand will be rolled out at Conexpo, with the Develon Infracore booth bearing the Develon brand.
Pioneer Plant is part of the Develon Construction Equipment UK dealer Network, based on the outskirts of Leicester with easy transports links via the A46 and minutes from the M1 and supply Develon machinery across Northamptonshire, Leicestershire, Cambridgeshire and South Lincolnshire.
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